Findology unveils Fraud ID
Posted on 08.08.2006
- share this
Findology Interactive Media today announced the availability of FRAUD ID, a stand-alone product that alerts online advertisers of potential fraudulent clicks to their pay-per-click ads. The product was originally built for the company's internal infrastructure and is now available as a customizable service for all advertisers. FRAUD ID differs from other industry offerings in that it tracks, reports and identifies potential fraud for individual advertisers and agencies across all of their online advertising channels, eliminating the need to work with multiple vendors. The service is available to new clients for a flat fee or as part of a Findology pay-per-click account.
"Click fraud has the potential to destroy the trust between advertisers and publisher networks. Findology understands that we have to make ourselves as valuable to our advertisers as they are to us," said Jon Waterman, CEO, Findology Interactive Media. "We establish one-to-one relationships with our advertisers to earn their trust, and work tirelessly to keep our technology ahead of issues like click fraud to ensure that we maintain this trust and protect their advertising dollars."
findology, click fraud, fraud id, ppc click fraud
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
Become a Member
Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.