A new eMarketer report indicates that 55 percent of the total US population are now using email. It's an increase from 52 percent in 2003 and eMarketer projects a figure of 61 percent by 2010. This may not be surprising news but it does serve as a good reminder to be utilizing email in your marketing efforts. Viral marketing is a powerful tool that many are using and is easily accomplished through email.
Another email tool that should be put in use by any business is a sequential autoresponder. Autoresponders allow for easy, targeted communication with any number of prospects or clients. It is a very effective way to build brand loyalty and increase your online presence. For an in-depth look at sequential autoresponders, check out the latest issue of Website Services Magazine, available by a free subscription in print or online.