Access to Google Analytics - if you want it.

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You've heard all the kudos lavished on Google Analytics and now you can try it out without having to wait for an invitation. That's right - now anyone with a website can instantly create a Google analytics account. Simply visit google.com/analytics or if you are an Adwords user just click the "Analytics" button within your account.

While some involved with analytics, tracking and online measurement question the reliability of Google Analytics, it's a pretty powerful tool considering the price - which is now obviously free. The main concern of those using the measurement software is that it may underreport traffic. My personal opionion is that the software is refined enough to filter out misleading information such as search engine robots/spider visits which often inflate the quantity of traffic perceived by many webmasters in their raw server logs. Maybe it's time to provide a guide to understanding server logs?

Technorati Tags: google analytics, google, analytics, measurement, tracking

 

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