Amazon says "Leave It Up To Us" with Omakase
by Pete Prestipino
Posted on 08.17.2006
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Amazon is in full beta with its contextual publisher program, dubbed Omakase Links. Amazon Associates can automatically display products and content that visitors to the page are most likely to buy or which other visitors have bought in the past from the same associate.
From the site, "Because Omakase Links optimize on more than just the page itself, Associates may see a range of different products in their links but they will also see that the links learn what their visitors want. In fact, because Omakase Links aim to show the right product to the right person, each person visiting their site may see different products."
The compensation plan for the Omakase Links is the same as the existing compensation plan for associates.
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