The latest B-to-B marketing study from MarketingSherpa finds that 80% of businesses that have tested co-registration as a way to generate new leads report having success with the strategy. Adding to that, 32% of marketers that gather new email addresses from co-registration say that those lists work just as well as in-house mailing lists.
So what is co-registration? Simply put, it's the process of gathering email addresses by placing an opt-in box on another site's registration page or order form. The other site then sends you all of the addresses of those who checked your opt-in box. Compensation for these lists usually involve a barter system or a pay-per-name basis.
For a much more in-depth analysis of co-registration and tips, read Website Services Magazine's newly published article on this unique marketing tactic.