Click Fraud - No Big Deal?

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An informal survey of Google advertisers by MarketWatch revealed that most companies look at click fraud as a cost of doing business. Furthermore, most feel that PPC campaigns still pay off and have no plans to cease or dimish their PPC efforts.

With Google admitting that upwards of 20% of clicks are fraudulent (at least the ones they caught) and varying and disputed statistics flying around over click fraud, we'd be interested to know what our readers are experiencing. So, please post a comment to this post and let us know your experiences with click fraud, the impact on your business and if your PPC plans have changed. Depending on the comments received and what kind of discussion starts, our next issue of Website Services Magazine may include your comments.

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