Text SMS Marketing has announced its new Mobile Marketing services. The new service offers businesses of all sizes and types a method of communicating their value propositions directly to subscriber cell phones.

The concept is simple, yet powerful. A business creates and promotes an exclusive customer “club”, such as “ABC Cell Savings”. Interested consumers are directed to a sign up URL, where they provide their mobile number, carrier, and basic demographics. In return, these subscribers receive promotional offers or other information of value, as a text message on their cell phones, UNAVAILABLE to the general public. If a promotion, the consumer can simply present their “coupon” at the point of sale to redeem their discount.

This service can be implemented for a wide range of purposes. Restaurants can send meal specials to their opt-in subscribers. General retail can send discount offers on selected product(s). Medical offices can send appointment reminders. Entertainment venues can advertise unsold tickets. Promotions can also be time-limited, such as “Buy in the next 4 hours, and receive xx % off” (the modern version of the old “Blue Light Special”). The concept works for any business that desires to have more direct and immediate access to its customer base.