Omniture has released SiteCatalyst. It's a tool designed to maximize social media optimization, or SMO. SiteCatalyst tracks a site's incoming links to see how the content is spread, what day and time most likely to get attention from socail media sites and blogs, and determine when a link stops generating interest.
With social media sites exploding in popularity among traditional users and business users alike, it could be a very valuable tool.
From their website: "As companies struggle to improve their online businesses through the use of emerging technology, they are challenged to find the means to optimize the effectiveness of such nascent Web site components such as blogs, rich media, social networking and more. To overcome this, Omniture is introducing Web 2.0 business optimizations ..."