Yahoo! Fares Well In New comScore Rankings

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comScore Releases U.S. Video Metrix Rankings

comScore Media Metrix released an enhancement to its U.S. Video Metrix service to accomodate for Flash video content as part of the monthly rankings for streaming video sites. Video Metrix is the first and only service to track actual online streaming video behavior among U.S. Internet users, offering publishers and advertisers valuable insights into the emerging Internet video universe.

The results of the announcement may surprise you.
Via the press release:


More than 106.5 million people, or about 3 out of every 5 U.S. Internet users, streamed or downloaded video during the month of July. In total, nearly 7.2 billion videos were streamed or downloaded by U.S. Internet users for an average of 67 streams per streamer, which means the typical video streamer viewed an average of more than two streams per day.

Yahoo! Sites ranked as the top property by unique U.S. streamers with 37.9 million, followed very closely by MySpace, which attracted 37.4 million U.S. streamers. Fast-rising Youtube ranked third with 30.5 million U.S. streamers, followed by the Time Warner Network (25.7 million U.S. streamers) and Microsoft Sites (16.2 U.S. million streamers).

MySpace fared particularly well in U.S. user engagement. The site ranks first among all sites in individual video streams initiated by U.S. users with nearly 1.5 billion streams, which represented 20 percent of all videos streamed by U.S. Internet users in July. The typical U.S. streamer on MySpace initiated an average of 39 streams during the course of the month, or slightly more than one per day. Yahoo! Sites ranked second in total streams initiated by U.S. users with 812 million, followed by Youtube with 649 million.

 
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