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Experts are all alike and podcasting
industry spokespeople are no different, offering conflicting opinions regarding the optimal
length of corporate podcasts. Oneupweb today announced the release of
research analyzing the length of popular corporate podcasts and is providing marketers
actionable advice in its free white paper, titled
Corporate Podcasts: How Long Should They Be?, available at
Oneupweb.com. "What marketers need to know is what is going to work for their target
audience," says Oneupweb CEO Lisa Wehr. "Our paper focuses on what the largest populations
of listeners are downloading now, to give marketers a sense of what’s working."

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