In their everlasting efforts to keep up with Yahoo and Google, Ask.com has officially jumped into the mobile search market.
Some features of Ask Mobile Search include navigation shortcuts (directions, image search, maps, weather and business listings), and Skweezer - a technology that condenses Web pages to fit smaller screens (such as mobile phones, Blackberries) and speed up loading. For now, Ask Mobile Search is ad-free.
The big boys of search are all taking the dive head-first into mobile search. It's certainly going to keep evolving, whether anyone thinks it's viable or not. I see one of the biggest winners being the brick-and-mortar shops that find ways to capitalize on these new opportunities. Imagine Saturday shoppers riding on the bus, train, passenger seat of a car (because surely nobody would be foolish enough to search while driving - would they?) looking for what your store is selling and being able to find it immediately, along with your address, hours of operation and directions. Heck, why not send a text-message coupon to the searcher when they click your link?
I think every brick-and-mortar should start taking the necessary steps to start showing up in those hot mobile search rankings.