Yesterday Google announced a new tool for Adwords Advertisers. The Google
Website Optimizer tool will (once officially released) allow advertisers to
perform multivariate testing (test page components and variables against each
other) on landing pages and report which pages and content are producing the
best results - the highest ROI (return on investment). The potential benefits
that can be attained for those engaged in online advertising goes well beyond
Google alone however. Advertisers could take the results/lessons they learn and
apply it to campaigns at various online advertising outlets).
How Does Website Optimizer Work?
Via Google: Website Optimizer works by testing different versions of the
content on your live site to see what will lead to the highest conversion rates.
You provide us with the original content of your site and the different
variations of that you'd like to try out. We run an experiment on a portion of
your site traffic using those variations, to see the effect of each variation on
your conversion rate. When we've collected sufficient data, we'll provide you
with a full report of our findings that can help you determine what changes to
make to your site.
Advertisers must have an active Adwords and Google Analytics account to
participate, but you'll still have to sign up to participate in the beta-test. A
is available, as well as
documentation and a
website optimizer, google, adwords, analytics, multivariate testing