PayPerPost, a much maligned (and simultaneously celebrated) marketplace for advertisers to reach
the blogging community and their social networks, today
has funded, created and launched www.DisclosurePolicy.org to accelerate
transparency across Consumer Generated Media (CGM).
Resulting from (according to the release) "months of research on the diversity of CGM creator goals,
expectations and relationships with their audiences, DisclosurePolicy.org
provides policy creation tools, best practices and forums for discussing the
delicate balance between content creator freedoms and audience transparency
expectations" it's a wonderful attempt to lessen the criticism levied on
PayPerPost the past several months.
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