Just weeks after, and possibly in response to Edelmen's Walmart blogging fiasco, the Word of Mouth Marketing Association (WOMMA) has issued some guidelines for bloggers.
"It is vital that marketers understand the rules of the road when communicating with bloggers," said WOMMA CEO Andy Sernovitz. "We're committed to making it easy to be ethical."
Some of the guidelines include full disclosure as to who the blogger is and who they work for and guidelines for communicating with minors. WOMMA is clear when stating that the guidelines are intended solely for marketers and does not cover internal blogs or how to blog in general. This announcement also come on the heels of WOMMA's ethics assesment tool - questions for brands, clients and agencies when planning a campaign.