Easier Research With Web clipping
Posted on 11.08.2006
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Tired of trolling newsgroups and forums? Fed up with waiting months for the coverage you have worked to generate for your company? If so, it may be time to think about Web clipping services. Webclipping.com (an appropriate name, right?) is one such company that locates and abstracts what is being said about a company or its products in online publications, message boards, usenet groups (yes, they are still around) and general websites. Clients work with Webclipping to develop optimum search profiles who then in turn search and reference every new mention.
From the WebClipping site:
"Employees spend an average of 8 hours a week doing research. 79% of them turn to the Internet first. WebClipping is significantly more effective and less expensive then any other manual or automated research method."
While most responsible for Web success can simply turn to monitoring their company publicity (or that of their competitors with some standard RSS feed reading tools), professional services may be a helpful addition to your marketing team's research arsenal. While it may be a little pricey for individual use, it's perfect for mid to large Public Relations, marketing and advertising firms or those serious and active about acquiring industry insights first.
web clipping, webclipping, online research, reputation management
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