Social Networking Sites; Market Share and Session Times

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement
Hitwise, an online competitive intelligence service, announced on Wednesday that one in 20 U.S. Internet visits went to social-networking websites in September - nearly double the share of visits compared with a year ago.

MySpace was the overwhelming leader of social networking sites with an 81.92% market share. Facebook (7.24%), Xanga (1.86%), Yahoo! 360 (1.21%) and BlackPlanet.com (1.12%) rounded out the top five. More interesting to me was the average session time. MySpace users averaged over 30 minutes, but GaiaOnline.com users averaged 47 minutes per session. Which really goes to show that perceived popularity does not neccesarily correlate to enhanced user experience or the robustness of a community.

add to furl add to del.icio.us add to technorati add to blinklist add to digg add to google add to stumbleupon add to yahoo
Technorati Tags: hitwise, social networking, myspace, session time, market share

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter