by Pete Prestipino
Posted on 11.16.2006
I sort of glaze over when I hear about a new company offering anything
related to RSS but Offertrax caught my attention this week. Offertrax is a
web-based application that "RSS-enables" merchant catalogs or online publisher
advertising by product, offer or SKU and helps consumers "track" or subscribe to
RSS feeds by product or offer and share them with friends. Offertrax also lets
merchants/advertisers send special/targeted offers to those "trackers"
anonymously indicating interest in specific products. Each time a
"Tracker" tracks a specific SKU or product, they can receive prices alerts,
notes on exclusive deals - all via RSS. Offertrax is also facillitating the
spread of RSS by offering an RSS reader to those shoppers that don't use feed
Offertrax is certainly something to
look into as the holiday shopping season quickly approaches.
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