Can Turn.com Reinvigorate CPA?

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There's no doubt about it, there are problems with the CPC (cost per click) model of advertising. It's not for the faint of heart or those with shallow pockets. While the rewards for both online advertisers and the advertising industry are well documented, many companies are building out solutions which move away from CPC and back to a more regimented CPA (cost per action) model. One such company is Turn.com that is touting its system as one with "revolutionary simplicity". Advertisers define one ore more "action goals" (say a sale or a newsletter signup), set a Cost Per Action bid price and load up graphical or text ads into the network ( you can even send Turn.com your existing spreadsheet of search marketing ads). Advertisers must deploy a tracking beacon in order to track those actions. Turn.com has a challenging road ahead but the benefits for publishers (for example an eCPM ranking which ensures performance) may just bring them closer to creating a sustainable advertising and publishing network.

Technorati Tags: turn, turn.com, advertisers, publishers, cpa

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