Google Takes Clicks to Calls

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The official Google Blog just announced the availability of a click-to-call feature in Google Local, joining Windows Live Local which also recently implemented a similar technology into their local listings.

How it works: When a user searches for a business on Google Maps they are presented with the click the 'call' link next to its phone number. Users enter their phone number and click 'Connect For free' and Google calls your phone number and and the business, automatically connecting you.

Google is providing the 'call' link as a free service to all businesses. Google noted on its blog that "these aren't ads and don't influence the ranking of businesses in the search results". Google covers the cost of the calls (both local and long distance), but airtime fees or other mobile fees will still apply if you use a mobile phone number. Currently, the calling feature works if you live in the U.S. and are looking for a business located in the U.S.

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Technorati Tags: google, click to call, google maps

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