Industry folks have been unnecessarily harsh on Alexa of late in my personal
opinion. It's true, the metrics provider can be gamed but that's not anything
that should surprise you - could you not do the same thing with Google Trends?
Of course you could; just find some obscure keyword or key phrase and search a few thousand
times using a Google Search API.or Google Coop and watch the traffic for that
search term shoot through the roof.
Alexa (if you are not familiar with the free service) works in the following way; a user downloads
visits websites and then Alexa tabulates the data. It's (if it's not gamed) a
surprisingly helpful resource to help you assess the overall traffic of a website.
While few if any should use the data as the sole means to gauge the success of a
website, it does provide a glimpse in to what that site has been doing the past
few months and years. Large spikes in traffic mean one of two things - that the
site legitimately received a natural increase in traffic or that it's being
gamed. You can tell the two apart by either asking the site directly why there was such an
increase or doing some research on your own. If it's a blog, search
for that post and see how many people link to it. If it's a standard site, do
some news research and see what was happening with the company at the time.
So you want to game your Alexa numbers?
Install the Alexa toolbar, get a webpage refresher (one
another) for Internet Explorer and
set it to reload your website at a random interval - say ten minutes or so.
You'll be famous with Alexa in no time.
alexa, toolbar, statistics, metrics