Yahoo Opens New Advertising Platform

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As of Tuesday, Yahoo! has opened its new search-advertising platform to all U.S. businesses. Panama, the name of the search marketing platform, has been available up to this point only to the portal's existing advertisers but now any company willing to open a search-advertising account with Yahoo can use the new service.

From the Release:  "We've received an overwhelmingly positive response to our new search marketing platform to date, so we are thrilled to open it up to all businesses that want to take advantage of our more intuitive and powerful system," said Steve Mitgang, senior vice president, Yahoo! advertising products and platforms. "By giving companies the right tools, visibility and environment to create highly effective search marketing campaigns, Yahoo! is connecting businesses to consumers more effectively than ever before."

Advertisers can sign up online for a new Yahoo! account or learn more about the new search marketing platform at http://signup.marketingsolutions.yahoo.com.

Now if Yahoo! were to release their Publisher Network (YPN) to the general Web population, those hordes of new advertisers might just get some traffic! And who knows, Yahoo! just might see a reverse in that 30% decrease in stock price from this year.

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