Google Clarifies Adsense/Image Alignment Rules
Posted on 12.20.2006
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You are sure to encounter Adsense during your daily Web travels. And, I'm betting that more than once you've seen images placed suspiciously close to Adsense
(it probably caught your attention quicker though, right?). Well, you will not
be seeing that practice much longer. Google clarified on its
Inside Adsense Blog yesterday that:
"We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers."
Immensely interesting to say the least. Website Magazine has reported on this in the past and indicated that the click through rate on Adsense ads that had images placed next to them was significantly higher that those with standard
implementations (no images). Google has taken this stance to protect its advertisers from the type of misleading click traffic which for many is resulting in poor conversions.
In the end, advertisers are supporting the publishers. And if traffic from such an image/ad placement is not converting, publishers will have to get more creative. A generous amount of applause is due to Google for its recognition of the problem and its relatively swift action.
Sample Adsense Image Abuse
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