Metrics company Hitwise reported last week that Google Blogsearch has taken over Technorati in terms of market share thanks to a handful of small changes which have yielded some big results. Via the HitWise Blog:

This week Hitwise data show that the market share of visits to Google Blog Search surpassed visits to Technorati for the week ending 12/23/06. Google Blog Search began catching up to Technorati in October, when Google placed a link to Blog Search on the Google News home page, causing a 168% surge in market share for Google Blog Search over a two week period (week ending 10/14/06 vs. week ending 10/28/06).

What small changes have you made to your website that yielded big results? Sign in to comment now.