How Did Your Ecommerce Initiatives Fare in 2006?

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ComScore Networks reported that for the full year 2006, online retail spending reached $102.1 billion (excluding travel). “2006 was certainly an exceptional year for online retailers as e-commerce spending eclipsed $100 billion for the first time, and growth remained very strong with a 24-percent increase versus last year,” said Gian Fulgoni, chairman of comScore Networks. “The online holiday shopping season of course played a vital role in the year’s success, as spending accelerated during the final two months of the year, helping push total online retail spending over the $100 billion threshold.”

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