Email Rendering Data

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


The Email Experience Council (eec) has released a report that holds significance for email marketers. Images and links in email have a way of causing headaches for email marketers. Most email servers have a way of stripping images and links embedded in messages. While that may be common knowledge, some of the numbers are alarming.

A review of 1,000 emails from B2C and B2B marketers shows that 21% of the messages appeared completely blank when images were stripped, while an additional 28% displayed relevant copy but were missing the links.

It's a good idea to refrain from using images or links whenever possible to ensure that your messages get through legibly, or at all. However, when that's not possible, consider working with a professional firm that can help you with your rendering issues.

A large unknown is how rendering issues will affect emails designed for smartphones and PDA's. The limitations and special needs of these devices will certainly present new challenges.


add to furl add to del.icio.us add to technorati add to blinklist add to digg add to google add to stumbleupon add to yahoo


 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter