Google Scraping & Competing Ads

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Jennifer Slegg reported yesterday afternoon that Google will now allow publishers to display competing contextual ad units on the same page as long as they don't look like Adsense. Oh, hooray. While Google is really putting the squeeze on the competition with these TOS changes, they are still doable, but most bloggers completely missed the change regarding scraping something which is of infinitely more importance.

Website publishers may not display Google ads on web pages with content protected by copyright laws unless they have the necessary legal rights to display that content.

How Google would go about determining who the scraper was is beyond me - it may just be a way to kick out the obvious Adsense riff-raff. The result will be a better return on investment from contextual advertising.

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