Video Content on Adsense Announcement

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Google will be testing an Adsense video distribution and sponsorship model with a small group of publishers the next few weeks. Google ran a test previously with MTV to distribute ad-supported video content but they will now be working with a larger group of content providers (Warner Music Group, Sony BMG Music Entertainment) and pairing that content with advertising. These ad-supported videos will then be offered as "playlists" which publishers can select from and display on their Adsense websites. This is a major development and provides a clear view in my opinion on how Google will monetize their YouTube acquisition.

Technorati Tags: google, google adsense, google video, youtube

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