From the Press Release:
Disclosure Badges are just one major feature of PayPerPost’s Beta 3 release which debuts this week. The beta includes multiple innovations including expanded support for video, segmentation based on blogger quality, and a new press release feature. The company will be measuring feedback on Disclosure Badges and BubbleAds from content creators as well as the public, with the intent of further improving the technology for all involved.

“Sponsored content is valuable and here to stay. As the market leader, we’re not done innovating and don’t expect to stop anytime soon – particularly where innovations like this bring so much value to sponsored content creators, sponsors and the blogosphere as a whole,” Murphy stated. “Disclosure Badges set a new standard in transparency that further elevates consumer generated media above all other forms.”