Adapt Technologies, Inc. has introduced the latest enhancement to its SEM-in-a-Box product: the Campaign Converter, which converts search marketing keywords and ads from advertisers' existing ad content to the new Yahoo Panama search advertising platform.

"It is widely reported that the migration provided by Yahoo often results in poorly structured campaigns that do not accurately reflect the advertiser's intentions," stated Michael Harris, CEO of Adapt Technologies, Inc. "The Adapt Campaign Converter makes migration to Panama as painless as possible by leveraging the marketer's existing, high-performing ads, automatically formatting their campaigns properly and making them effective on Yahoo faster."

The campaign conversion feature is available at no additional charge to paid subscribers of Adapt's SEM-in-a-Box service and is available for $399 per month for others. A little pricey in my opinion for the SMB but may be worth the investment if migrating existing campaigns into Panama is overwhelming. For more information visit www.adapt.com/panama.