April 2007 - Posts
This is just a round-up of some interesting articles, commentary and resources related to the WordPress blogging platform. I was going to wait until the end of the day, but I simply could not contain my enthusiasm. So here you go!
From the "if you can't beat 'em, buy 'em" file", Yahoo will purchase the remainder of online advertising exchange Right Media for $680 million in stock and cash. Yahoo! bought a 20 percent stake of Right Media in October for $45 million and now plans to acquire the remaining 80 percent. They seemed to like what they experienced.
The acquisition will give Yahoo! advertisers and publishers a real-time marketplace to buy and sell display advertising on Web sites (the Panama platform is just for keyword advertising) but that's not really the interesting part of the story. The move expands Yahoo's advertising reach beyond its network of sites and existing group of publishers, something they have all but failed to accomplish alone with the Yahoo! Publisher Network. With just 13,000 sellers (publishers) on the Right Media exchange though, Yahoo still has a long way to go to provide the impression levels of Google, even with Right Media partners such as Fox Interactive and LookSmart.
Many Web insiders are arguing that the purchase will help Yahoo fend off Google and its planned foray into display advertising with the purchase of DoubleClick for some 3.1 billion dollars and I tend to agree. We'll see how this all shakes out.
The W3C Working Group on Internationalization released a
best practices guide to Internationalization back in early April that is worthy of note. In short, it is increasingly important (
when it comes to Web design) to specify the language within XHTML and HTML content. This is useful for a number of applications, according to the paper's abstract, from linguistically-sensitive searching to applying language-specific display properties.
"
In some cases the potential applications for language information are still waiting for implementations to catch up, whereas in others, such as detection of language by voice browsers, it is a necessity today. On the other hand, adding markup for language information to content is something that can and should be done today. Without it, it will not be possible to take advantage of any future developments."
What this means is that specifying the language of a Web page is crucial if you want to take advantage of the current state of browser technology and any new advances as they are released.
As if you did not already have enough choices with the likes of PayPerPost, ReviewMe, Blogsvertise and others, LinkWorth (
who last week announced a text link advertising program for websites) today announced
LinkPost, a similar paid blog post program for advertising and publishers.
From the release: "
LinkPost allows advertisers with LinkWorth to have their product or service reviewed by third party bloggers. The advertiser pays a one-time fee for the blogger's services, and they gain positive exposure amongst the blogger's readers. Capturing a popular blogger's audience helps to spread the word about products and services much like a press release, but the information is organic, coming from a disinterested party. That kind of exposure is invaluable in today's internet marketing world, where gaining a prospective customer's trust is key."
That's one more to add to the
Blogetization list.
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Supanet announed this morning that it's offering 12 months of free web hosting to the first 1,000 customers to apply. The extensive offer includes: 12 months free hosting, a free fax2mail number, £50 of free search ads, a £30 Time UK voucher and unlimited web space. There is a 5.99 setup fee.
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Researches with secutiry software maker Exploit Prevention Labs are claiming to have found evidence that some AdWords advertisements are redirecting clicks through URLs that are installing malicious code into users' systems. They allege that legitimate businesses are being used by fraudulent ads to induce clicks, then redirecting users through a site to quickly install malware code before forwarding them on to the intended site. This happens so quickly, that end-users are unaware they have just been attacked.
Google relased this statement: "We actively work to detect and remove sites that serve malware to our users both in our ad network and in our search results. We have manual and automatic processes in place to detect and enforce these policies; we also encourage our advertisers to contact Google directly if they have concerns or detect suspicious malware."
But Roger Thompson, chief technology officer at Exploit feels that Google isn't doing enough. "Google says they are doing the best that they can, but their business model is to take as much money as they can for advertisements. No matter how much due diligence they do, it's a difficult position to be in, but clearly they are not doing enough," Thompson said. "If they don't do a better job of vetting their customers, we will see this sort of thing happening again and again."
Despite the ongoing conversation related to the sale and purchase of paid links, there seems to be no shortage of providers releasing marketplaces to facilitate the process.
Providers such as TextLinkAds have developed quite a following and a lot of attention the past eighteen to twenty-four months. Only recently has Google come out openly against the process of buying and selling links as a means to improve search rankings but it has not seemed to dissuade any of the key parties.
Case in point:
LinkWorth, a provider of online marketing services today announced the release of LinkInTxt, a solutions which allows advertisers to embed links to thier site in targeted keywords on a partner website.
"LinkInTxt is a product we have been asked for over the past few years by our customers," says Ron Wicker, President and Founder of LinkWorth. "It allows our Partners to monetize their sites with their existing content and greatly increase the click thru ratio for our Advertisers -- a perfect solution for all of our customers."
Consumers (both advertisers and publishers) are driving the demand in this cottage SEM industry. While Google may have a point in that it may dilute the natural development of links and thereby diminish the value of all links, if end-users/site visitors receive value from the presence of such sponsored links (as determined by a click) should Google care?
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Adobe announced that its Flex software development kit (SDK) will go open-source. The SDK is designed to allow Web developers to build multi-media-rich internet applications.
Possibly in response to Microsoft infiltrating the market with their soon-to-be released Expression toolset and recently unveiled Silverlight technology, Adobe may feel a need to make a move to stay ahead of Microsoft.
"It takes the comparison between [Microsoft's competing technologies] WPF (Windows Presentation Foundation) and Silverlight and Flash/Flex to a different level," said Joe Berkovitz, chief architect of Allurent. "It's not just what features are best ... but what process are each of the platforms following as they evolve. A process based on open source is going to be inherently more powerful and scale better."
This is surely welcome news for Web developers and the open-source movement. Adobe plans to make the move by the end of the year.
Quantcast, an Internet ratings site, today announced that
Netscape,
WordPress and
Answers.com have joined its free Quantified Publisher program and are benefiting from their third-party audience ratings which are powered by direct audience measurement.
"
We've worked hard cultivating the Netscape member base," said Tom Drapeau, Director of Netscape. "
With our recent shift to a social news focus, we wanted to see exactly how our community is developing. Until now, all available analytics have either understated or overstated our audience size. We care about -- and our advertisers deserve -- accurate metrics. With direct traffic measurements feeding advanced analytics, Quantcast's Quantified Publisher program is the first to deliver them."
Quantcast's audience ratings are based on the analysis of massive amounts of internet usage data. Billions of web site visits are recorded every month and the data is analyzed to interpret patterns of internet usage to provide the reports available at Quantcast.com. The data is collected through affiliations with partners, who include advertisers, publishers, ISPs and advertising networks. Anyone can participate in the Quantified Publisher Program and those who do are offered refined analysis.
Learn more about being a Quantified Publisher at Quantcast.
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McAfee today announced that its McAfee(R) SiteAdvisor(TM) product has been downloaded more than 50 million times by Internet users.
"
While the Web has become indispensable for knowledge, information and commerce, it's also been a breeding ground for cyber criminals," said Tim Dowling, VP, Consumer Growth Initiatives. "
What's great about McAfee SiteAdvisor is that it provides consumers with proactive protection -- simple red, yellow and green safety ratings show consumers which sites are safe to visit before they interact with them. We are excited that the millions of consumers who use McAfee SiteAdvisor can now avoid dangerous and risky sites and enjoy better online experiences."
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While I make no bones about not being on the podcasting bandwagon, even I can't deny that there are still many exceptionally valuable podcasts available. The problem is that many of the best independent podcasts are simply never noticed, and get overshadowed by larger traditional media. Enter
journeyPod, who is making a serious attempt at giving attention to a number of independent (and often overlooked) podcasts and Internet radio shows in a variety of categories with its
P List of Podcasts. Following this initial launch, journeyPod will release a second P List of Mainstream Podcasts to point out some of the mainstream media giants who have excelled with their larger budget podcasts.
"
This is a great grassroots way for independent podcasters and bloggers to help each other out by promoting other quality shows that we all listen to and watch," said Ryan Bifulco, executive producer of journeyPod. "A
ll the boats in the bathtub rise together. The Internet epitomizes the concept of sharing, so this list is just one way journeyPod can help some of the original podcast pioneers that have shows in a variety of categories."
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Hot Banana Software, Inc. today showcased its new integration between Hot Banana Version 5.5 and email marketing software application providers, such as EmailLabs. The email marketing integration enables marketers to design and create best practices HTML email content directly in the Hot Banana Web CMS, ensuring consistent cross-channel branding throughout the Web site, landing pages and email campaigns. Marketers can export ready-to-go HTML email files from Hot Banana into their email marketing software of choice, where the campaigns can be launched and managed.
"
Hot Banana is committed to providing marketers in small-to-medium enterprises with best-of-breed Web site and eMarketing capabilities to maximize their return on marketing investment," said Krista LaRiviere, general manager, Hot Banana.
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Marchex, Inc., in conjunction with its IndustryBrains subsidiary, today announced that it has signed contextual advertising agreements with several online publishers, including Computer Shopper, Engineering.com and the Wall Street Reporter. Marchex will provide its contextual advertising solutions to selected areas (channels) of the publishers’ Web sites such as newsletters and blogs.
“
IndustryBrains has been a leader in delivering targeted advertising to publishers in the technology category for many years,” said Josh London, General Manager, Online for Computer Shopper. “
We are looking forward to our partnership with IndustryBrains, so that we can present ComputerShopper.com users to the most relevant advertisers at industry leading cost-per-click rates.”
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After Monday night's airing of the television show "Heroes" on NBC, a brief message invited viewers to share their theories about how the series will conclude. The message instructed viewers to visit a page - and domain - sponsored by Cisco, www.nbc.com/heroes/cisco. It's an interesting branding strategy by Cisco and revenue opportunity by NBC.
For those unfamiliar with the show, "Heroes" is about normal people who discover that they have super powers, set in the fantasy/science fiction genre. One could argue that "Heroes" viewers would be somewhat more technically inclined and Web savvy than say, "Matlock" watchers. It could then be argued that "Heroes" watchers would pay closer attention to a URL on their television screen and more likely to remember and possibly share the Web address. When you visit the page, there are three large Cisco/Heroes ads. One takes you to the Cisco home page while the other two (initially blocked by my toolbar pop-up blocker) take you to a Cisco page to learn about the "human network" where "we all have extraordinary abilities" and to share theories on the hit NBC show. What I find very interesting is that when a user types www.nbc.com/heroes/cisco into their browser, the URL redirects to www.nbc.com/heroes/theories. It seems like a missed branding opportunity to me - I often copy and paste URLs into emails to share with friends if I like a site, not to mention simply looking at the top of my screen to remember where I am.
All in all, it's a very interesting idea - sponsored domains and branded landing pages. It could be a way for many sites to generate more revenue or offset costs of expanding websites if the right partner is found. For example, www.yourlocalretailer.com/shoes/nike.
There seems to be an influx of new advertising and affiliate networks recently. IAC Interactive is apparently readying a contextual network that will be incorporated into its Ask Sponsored Listings (ASL) platform and on several IAC-owned properties, such as Match.com, Ticketmaster, Evite and Citysearch. Ads will also appear on a few trusted publisher sites, most likely starting with some of the 90 publishers that syndicate Ask.com search results and search ads.
While competition is good for everyone, you have to wonder if the industry is starting to reach critical mass.
Case in point: Yesterday,
MediaTrust, Inc. announced availability of the next generation of Advario, an online ad platform powered by a contextual matching engine that serves display and in-text advertising for CPL, CPC, CPA and CPM campaigns.
"
Since ad relevance drives ad performance, advertisers are looking for ways to reach online audiences in the most relevant way possible. Advario makes ads personal, so that they inform and help the user, rather than interrupt," said MediaTrust Chief Technology Officer, Joseph Matheny. "
By analyzing overall site context rather than just single keywords, Advario delivers timely and intelligent ads that are more relevant and interesting to end users - and more profitable for our advertisers and publishers."
I could probably name 10-15 such networks off the top of my head. How will networks like MediaTrust sustain with the presence (and emergence) of higher profile networks like Ask/IAC? While Google is clearly the dominant market leader in online advertising and publisher solutions, companies like MediaTrust can - or could - make a name for themselves within niche industries. While signing on large, heavily trafficked publishers is probably not going to happen right out of the gate, they would be wise to cater to smaller, more niche "long tail" publishers to get their foot in the proverbial door.
The synergy between advertising and publisher networks is very much a "which came first, the chicken or the egg?" scenario. Publishers won't readily sign up to a service unless there are a substantial number of advertisers supporting the revenue share offered by the ad network itself. Advertisers won't sign on unless publishers in the network are capable of sending quality traffic to the advertiser's website. Companies like Ask have an edge against smaller networks because they have more traffic (thanks to existing partnerships) and a corral of advertisers looking to maximize their promotional dollar.
While it is a challenge to determine if advertiser/publisher networks are booming or busting, one thing you can be sure of is all such networks will be paying just as much attention to the chicken as they do the egg.
Website Magazine has split up the team this week, half of us are out at
Ad:tech in San Francisco, and the other half are staying right here in the windy city to attend the
Professional Ebay Sellers Alliance (PeSA) Summit. We'll be covering two interesting sessions (
Product Sourcing Strategies and Customer Lifetime Value: Creating & Maintaining Customer Relationships) and should also have an exciting interview we'll make available later tonight with Steve Woda, the founder, chairman and senior vice president for strategy and product at BuySafe.
BuySafe today announced the launch of the buySAFE Widget, a free utility that will enable e-commerce merchants to add the buySAFE trust seal and bonding services to their Websites in less than 15 minutes with little to no technical expertise required.
“
The buySAFE Widget makes it possible for every e-commerce merchant to significantly increase their revenue, regardless of how their Website is structured,” said Jeff Grass, CEO of buySAFE. “
In more than 12 million online transactions, buySAFE has been proven to increase conversion rates, repeat visitors and overall sales by creating more confident shoppers. With the launch of the buySAFE Widget, hundreds of thousands of additional merchants can discover the impact for themselves.”
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Last week we mentioned that
Internet Radio might be seeing the end of its run thanks to a ruling that would put the squeeze on revenues because of copyright concerns. But thanks to some unique advertising technologies, that death nell may be premature.
TargetSpot for example has received funding from Union Square Ventures, Oddcast, and CBS Radio (a division of CBS Corporation) and all signs are pointing to a very robust system which could turn the tide for Web broadcasters. CBS Radio will utilize the technology on its more than 100 music, talk, sports and news radio stations broadcasting live online .
TargetSpot, who will offer a solution for streaming video advertising later this year, enables advertisers to create customized audio, video, banner and text ads using an array of jingles, sound effects and visuals. Clients can upload their current creative directly into their web account and target ads to a specific demographic, location and/or property.
“
This is the first platform to allow all businesses, regardless of size, to easily and cost-efficiently utilize streaming media advertising,” said Doug Perlson, TargetSpot’s CEO. “
TargetSpot democratizes what has traditionally been the domain of large advertisers with big creative budgets.”
Website Magazine will be offering up a very valuable piece on tax considerations for small Web businesses in our May issue. That article, written by Mark Battersby, got me thinking a great deal recently about the importance of not only taxes and samll business, but accounting for the same in general. Lo and behold,
Cashboard was unveiled this morning, a hosted web application for creating estimates, invoices and time tracking created by the fine folks at 37signals - makers of BaseCamp.
Register now to comment - tell us what account software you use to manage time tracking, invoicing and estimates - we want to know!
As I look around, many sites still do not contain a robots.txt file. Before search engines spider your site, they look into this file to see which files/file types and/or directories they are not allowed to see. The result of not having the right robots.txt file is often that spiders will run rampant on your site, indexing content you may very well not want public. To ensure good interaction with SE spiders, here are a few interesting robots.txt file builders (all free):
Related Posts and Articles:
The Webheads are tossing around a new term today.
POSH, an acronym for Plain Old Semantic HTML, was coined on the microformats IRC Channel earlier in the month and it seems to be taking off. The idea of POSH has invigorated the debate about the importance of developing semantic markup - what
microformats are built upon. On the surface it looks a little self-serving, but no one can argue the value plain old content can provide to your organic optimization efforts.
The purpose of Microformats (a set of simple, open data formats built upon existing and widely adopted standards) is to convey as much semantic meaning as possible to content through the use of these common standards - for example, tags. POSH, or the publishing of POSHified content, supports this nicely.
What can you do to be POSH and POSHify your content? For one, make sure your website creates and publishes valid, semantic (X)HTML and uses semantic-class-names accordingly.
Webbed Marketing has released Webbed-O-Meter. This is a viral marketing tool that measures the buzz surrounding any website - especially useful for social networking sites.
Webbed Marketing's eMarketing Manager, Cate Craine, explains, "Traditional marketing campaigns do not permeate as quickly as consumer-generated buzz. Buzz is produced and distributed in such a viral fashion that marketers need to watch their site's online buzz. That is why the Webbed-O-Meter is such a unique tool- it may be producing the first social networking metric of its kind."
Consumer-generated pages and content are the lifeblood of social networking sites, so it's particularly important to find out what's going on out there. The ability to measure the effectiveness of social sites could be a critical factor in staying afloat in an ever-increasing competitive landscape. It's especially important when your site content is determined entirely by outside users. Finding what's working and what is not will play a large role in how you present your social community to the Web and continually update your site according to user interest.
The Clickability content management system has integrated an astoundng variety
of social media functions worthy of note. The release provides a toolkit of
social media capabilities that allows Clickability customers to enable their
users/visitors to interact with each other to discuss ideas, insights and
innovations. The new release fosters several forms of customer engagement,
including content ranking and rating, surveys and polls, visitor profile pages,
newsletters as well as user comments.
Additional features of the Social Media release from Clickability include:
Visitor contributed video with in-line advertising, social media analytics, Ajax
driven commenting, visitor loyalty profiles, unified social media search and
discussion boards. "We see social media as another form of web publishing,"
said John Girard, Clickability CEO. "Social media is a natural evolution of
our platform and another tool that enables our customers to achieve their web
business goals."
The Inernet Advertising Bureau (IAB) has asked leading Internet metrics providers comScore, Inc. and Nielsen/NetRatings to "submit to a third-party audit of their measurement processes." The IAB is hoping to update what they coniseder out-of-date methods of counting and quantifying Intenet user statistics from audience panels and consumer polls and studies.
In response to the request, comScore relased a statement, "comScore welcomes the objective outlined in the IAB open letter of achieving transparency in our panel methods. To that end, we began working with the MRC [Media Rating Council] several months ago as part of an audit of our methodologies. We intend to continue that effort. And we're also in the final stages of an evaluation of our methodologies by the Advertising Research Foundation. We're confident that our methodologies will withstand the scrutiny of third-party evaluation." In other words, we're doing our own thing - stay out of it.
Nielsen/NetRatings did not respond.
One of the points in question, from comScore's point of view, is that cookies are overstated in their measure of Internet traffic. Many users delete cookies from their browsers quite often, rendering that measure almost entirely useless.
But, the real problem is relying on any of these measures at all. The Internet is such a fluid industry and marketplace, that getting an accurate, rock-solid picture of what is happening on any given day, week or month is nearly impossible. Standards can be placed, but a standard becomes useless whenever new methods of advertising, new browser tools and higher user acumen come into play - deleting cookies, for example.
Smart marketers and advertisers take comScore and Nielsen/NetRatings for what they really are - good samples of user behavior. They provide an overall picture, or "feel" of what's happening on the 'Net - not a definitive measure of billions of Internet users.
The
Digg API is now publicly available (along with a
Flash application toolkit) and they are kicking off the release with a contest for the most creative and innovative visualizations and applications developed. All of the top 10 finalists will get prizes, with a Grand Prize featuring a Falcon Northwest gaming PC, the full catalog of EA PC games, and the Adobe CS3 Master Collection - not to mention the undying adoration of the Digg community as well.
What is a free, easy and immensely valuable way to generate attention for your
site, while building inbound links and user loyalty? Contests and you should
start thinking about a contest idea for your website right away - because they
work.
VentureItch.com today for example announced
an "Elevator Pitch Contest for Start-Ups" to match entrepreneurs with angel
investors. While I have personally never heard of VentureItch, they are now on
my radar as a possible way to get in touch with VCs and angel investors. See
where we're going with this? VentureItch.com is an online journal covering
startups, online productivity tools, innovation and entrepreneurial activity.
The online multimedia contest they are fostering not only assists start-ups and
entrepreneurs with getting exposure with the angel investor/venture capital
community, but creates buzz for fledgling startups - like ventureItch - and if you're smart about it, may be you too.
You would be hard pressed in your local community to find someone that does not
know the name of its local newspaper. Maintaining brand awareness is challenging
for any enterprise, but with dwindling circulations, newspapers are only now
starting to employ technology to expand their reach and secure more advertising
revenue.
CellSigns, a mobile applications company,
today announced the industry's first mobile platform for newspapers. Cellified,
as the solution has been dubbed, bridges the offline, online and mobile channels
enabling users with a cell phone to shop classifieds, browse information on
phones and even sign up for alerts and breaking news. The customer can also
click on the newspaper website and send a coupon, ad or story to their cell
phone with send-to-phone.
CellSigns has been powering mobile solutions in other industries including
real estate for over three years, but isn't new to newspapers. "It's been
exciting working with newspapers for the last two years building their mobile
strategy. Our company has quickly responded with a multi-modal approach that
delivers the consumer experience across various mobile phones and technologies
including SMS (text messaging) and WAP (mobile internet)," says Mark Ford, CEO
CellSigns, Inc.
I don't have an iPod or mp3 player and I don't reguarly listen to podcasts on my computer. So is podcasting here now? Despite my personal doubts and reservations, there are still reports of success with podcasting. Here are a few noteworthy ones that came across my radar this morning:
- PRWeb's podcasting service just announced they have recorded over 2,000 episodes and delivered over 1,000,000 downloads since the launch of their official site - www.PRWebPodcast.com. "
No one in the direct-to-consumer press release space can claim such success in getting the message direct to the consumer with podcasts," said Joel Baker, PRWeb President and Chief Operating Officer. "
This unique podcast service gives our clients the chance to literally speak directly to consumers, adding more personality and SEO value to the press release."
- "
Marketing Matters With M7," hosted by marketing communication firm
M7's president Lisa Orrell, sent out a
release stating they are now One of the Internet's Most Popular Marketing Podcasts on iTunes. M7 covers business marketing topics such as lead generation, SEO, event promotional and channel marketing. - "Marketing Matters with M7 has grown into a much bigger success than I first thought possible," says Orrell. "Initially, I thought no one would want to participate or listen, but now we have guests booked through February of 2008 and our audience is spread around the globe."
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StumbleUpon this morning unveiled
StumbleThru, a modification on its personal discovery solution which enables users to explore content only on the domains they specify.
The growth of these popular Web destinations such as Flickr, MySpace, and YouTube has made it difficult to find new and meaningful content. StumbleThru makes it possible for Stumblers to see only the content that is personally relevant to them and submitted and rated by the StumbleUpon community. "
The collaborative nature of Web 2.0 sites like YouTube and Wikipedia means that content is constantly being generated by millions of users," said David Feller, Vice President, Marketing at StumbleUpon. "
StumbleThru provides users the ability to skip the clutter and unearth only the best that these domains have to offer."
There has been no official announcement on Ebay purchasing StumbleUpon - I for one would be surprised if it happened.
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RSS For The EnterpriseKeeping people in the know has been made easier with RSS (Real Simple Syndication). Unfortunately, larger enterprises have up to this point had a difficult point managing and sharing the information made available through and with disparate departments. Without having the right information delivered at the right time, you might as well use snail mail.
Attensa, Inc. yesterday introduced some important enhancements to its Attensa Feed Server, a dedicated web feed server designed to manage enterprise RSS, ATOM and XML feeds for users and groups. Administrators and users of the product can create and publish custom web feeds and content simply by using their email client. The new version also includes sophisticated aggregation, matching and correlation search tools to automatically deliver intelligently filtered information from public and custom content that precisely matches the searcher's criteria. New attention analytics tools rank feeds by use patterns in the organization and provide the ability to search for relevant feeds and articles stored on the Feed Server.