Scripps Networks Interactive announced a strategic partnership with KickApps Corporation to deploy its social media and community-building applications at DIYnetwork.com, a leading home improvement website. In an area called “My Projects,” visitors can now post videos and pictures of their own home improvement work and swap stories and tips through blogs and message boards. Designed to seamlessly integrate with the site's existing look and feel, “My Projects” is part of Scripps Networks Interactive's continuing push to integrate community-building features into all their Web properties.
“Scripps understands that the Web is shifting away from static destination sites to ‘open portals,' on which user-generated and editorial content coexist to create dynamic, participatory experiences,” said Alex Blum, CEO of KickApps. “Through this project, we provide the framework for Scripps to engage and grow their audience at their existing site and in the context of the DIY Network brand.”
You expect certain things from a source of information like Website Magazine. While we're confident we provide it each and every day, this Scripps/KickApps announcements validates our insider knowledge and vision if I do say so - wink. Website Magazine made KickApps the Site Of The Day back in July 06 and then included the service as our Who's Who spotlight in the print publication. Now that's vision. Make sure you subscribe to Website Magazine - or risk missing out on other valuable insights at your own peril!