Google Maps has a new feature to enhance local search offering; letting actual
Google users leave reviews on business listings.
Google Lat/Long Blog: Google Maps has offered a collection of reviews
assembled from some of the finest sources on the web for some time, but now
we're augmenting those with reviews from an even better source: you -- and, we
hope, millions of other opinionated Google users.
It's very simple to add reviews (you'll of course need a Google account to get
started). Just search for your favorite places (restuarants, shops, grocery
stores, your dentists, etc) by name or address and click on the "More Info" link
if it's available. From there, click on "Write a Review" and start giving your
If you've got a local business with a Web presence, it would behoove you to
solicit existing customers to leave a review on Google Maps as soon as possible.