Yahoo Panama Improvements
by Pete Prestipino
Posted on 06.29.2007
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Yahoo Search Marketing announced several notable improovements to its Panama advertising platform:
Move & Copy Keywords: Users of the platform will now be able to copy and move keywords from one ad group to another. If you're a Yahoo advertiser, just log in and head on over to the Ad Groups page (under the campaigns tab). Then just check the box to select the keyword(s) you want to move or copy to another ad group.
Steamlined Keyword Additions: Yahoo has also made available a new keyword selector tool to advertisers during the sign-up process and to existing advertisers (just use the "+Add Keywords" button on the ad Group page).
Ad Copy Support: YSM users will now be able to preview ads that appear in the sponsored listings for keywords within an account and receive some "best practice" guidance as well. Plus, advertisers are able to view the current ads of their keyword competition.
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