Goodmail Systems announced yesterday that two of the industry's top Email service providers (ESPs), Epsilon and CheetahMail, have become CertifiedEmail Premier Providers, which qualifies those ESPs' clients (who meet Goodmail's accreditation standards) to provide their current and feature clients the benefits of CertifiedEmail at no additional cost.

CertifiedEmail is a class of trusted email available to senders with the best email practices and the lowest complaint rates.  It improves email effectiveness by delivering permission-based email messages specially marked with a unique blue ribbon envelope icon to consumers who have requested them at participating ISPs (AOL and Yahoo for example). 

“Enabling clients to effectively communicate with their customers is a top priority for CheetahMail so it’s important for us to partner with complementary businesses that show value to our clients.  Since CertifiedEmails are rendered as designed, with all images and content intact — this opportunity has the potential to increase the value of their email program,” said Matthew Seeley, president of Experian Digital (CheetahMail).

So how do you become qualified to send CertifiedEmail? Goodmail has a set of best practice standards that all clients must meet in order to become Certified senders. The company must be in existence for over one year, must also have a low complaint rating amid other processes such as a scan of the company to guarantee authenticity.

CertifiedEmail could save Email as we've all come to know and love it.