Microsoft updates Trademark Bidding Policy
Posted on 08.25.2007
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Starting on September 10, 2007, Microsoft will update the management of the adCenter trademark policy and no longer attempt to mediate affiliate compliance by creating lists of trademark-owner approved advertisers who can bid on trademarked keywords.
Microsoft adCenter disallows trademark infringement, forbidding advertisers from bidding on or using trademarked terms in a way that constitutes trademark infringement; bid on a competitor's trademarked term, or use that term in their ad copy.
Affiliates and resellers may bid on trademarked terms relevant to the goods, services, or sites that they promote. That means it's time get creative with that ad copy!
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