Saying that podcasting is dead may be a little dramatic, but when a media giant
like Yahoo shuts the door on its own podcasting portal, it does not instill a
lot of confidence in the sustainability of the practice.
Podcasting never caught on as many predicted it would - possibly due to the
meteoric rise of online video. However, according to Edison Media Research, the
audience for podcasts has grown 18% in the last year and awareness of podcasting
has grown even more, increasing from 22% in 2006 to 37% in 2007. The data may be
a little old (March 2007) but why would Yahoo kill a service that supported a
practice that was doing well? Yahoo will be closing down its podcast site on
October 31st, 2007.
If you're broken hearted about the death of
Yahoo! Podcasts, here are a few other sites to find podcasts or promote your
own audio show:
||This company is dead. I didn't kill it. Don't blame
me. It was dead when I got here. It's too late for prayers. For even if
the prayers were answered, and a miracle occurred, and the yen did this,
and the dollar did that, and the infrastructure did the other thing, we
would still be dead.
OTHER PEOPLES MONEY - 1991