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October 2007 - 'Net Features

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Look Out Socialites - Here Comes Google

Google is scheduled to release OpenSocial in early November to "spread social applications across the Web," said the company. OpenSocial will include a set of common APIs for building social applications across the Web for developers of social applications...

Published Wed, Oct 31 2007 11:35 AM by Mike Phillips
Microsoft's Gatineau Web Analytics Opens (BETA)

Microsoft's Gatineau Web Analytics Opens (BETA)...

Published Wed, Oct 31 2007 10:06 AM by Administrator
URLs: Static, Dynamic, Page Names, and Canonicalization

A search engine wants to only index unique pages. So in an attempt at doing this they often will ignore URLs that appear similar. This is an issue often confronted by shopping carts, forums, and other database driven websites because they produce what are referred to as dynamic URLs. Dynamic URLs look similar because often the only thing differentiating them is one variable out of a long list of variables. Re-writing dynamic URLs to create unique static URLs is a common way to correct this pr...

Published Tue, Oct 30 2007 1:10 PM by John Fitzsimmons
Microsoft Adcenter Updates & Upgrades

Microsoft Adcenter Updates & Upgrades...

Published Tue, Oct 30 2007 9:02 AM by Administrator
Email ROI Steadily Dropping

Accoding to new estimates by the Direct Marketing Association , email return on investment (ROI) is down and will continue to drop. In 2005, email marketing returned $57.25 for every dollar spent. Last year that figure dropped to $51.58 and is predicted...

Published Mon, Oct 29 2007 10:17 AM by Mike Phillips
Google's Behavioral Targeting Affecting The Bottom Line?

An advertiser whose ads are served under these conditions may find that the quality of this traffic converts at a sub par levels because the ad is irrelevent to the search. This can have the effect of lowering an advertisers ROI....

Published Mon, Oct 29 2007 12:00 AM by John Fitzsimmons
Holiday Website & Promotion Refresher

Holiday Website & Promotion Refresher...

Published Fri, Oct 26 2007 11:56 AM by Administrator
Content Organization

A new client comes to me. We review his site; images used for page headers, the same title and meta tags on every page, “borrowed” content, and a java navigation. He paid thousands to have the site developed and he doesn’t understand why he’s not ranking well. This is a common situation almost every SEO comes across with a new client......

Published Thu, Oct 25 2007 5:00 PM by John Fitzsimmons
Microsoft, Facebook Link Roundup: Survey

Microsoft, Facebook Link Roundup: Survey...

Published Thu, Oct 25 2007 12:36 PM by Administrator
PageRank Update, Paid Links, Blog Networks

Google PageRank update October 2007...

Published Wed, Oct 24 2007 9:28 AM by Administrator
Online Holiday Sales to Set Record

JupiterResearch has released a report, "US Online Retail Holiday Forecast, 2007" that states online retail sales will increase 20 percent from last year, to a total of $39 billion. Accounting for some of that increase will be a projected 126 million people...

Published Wed, Oct 24 2007 8:53 AM by Mike Phillips
WM Link Round Up: 10-23-07

Website Magazine staffers have been putting the finishing touches on our upcoming anniversary issue which is slated for arrival in early November. Now that I have a few minutes of downtime before the next issue, I thought I would share a few links that...

Published Tue, Oct 23 2007 4:30 PM by Administrator
Site-Of-The-Day: DeletedLive.com

Find expiring domains at DeletedLive.com...

Published Tue, Oct 23 2007 2:36 PM by Administrator
Facebook Flyers

Facebook Flyers - Advertising on social networks...

Published Tue, Oct 23 2007 1:06 PM by Administrator
Performance-Based SEO

Performance-Based SEO...

Published Tue, Oct 23 2007 10:12 AM by Administrator

Filed under: performance SEO

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October 2007 - 'Net Features