New Features at Google Analytics

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Google announced a few important upcoming enhancements to its Analytics offering this week that are worthy of note (if you're into that kind of thing).

Track Site Search Activity: Users can edit their profile to enable "Site Search" and find out what people are searching for on a site but more importantly where they end up. The report will show you the keywords and search refinement keywords people use, and where the searches began and ended. According to the official blog post, you'll also be able to see how search affects site usage with information such as conversion rate and related e-commerce activity presented.

Event Tracking: Google will begin a limited beta test of reports which detail how people use and interact with Ajax, Flash and multimedia on your site (without those nasty artificial pageview inflations) using a seperate javascript file. It's been a long time coming and will be a major enhancement.

Outbound Link Tracking: It's every Web professionals dream. Google will soon be releasing a report which shows what links website visitors clicked on that directed them to an outside site.

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