Graphical or Contextual?
Posted on 10.19.2007
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Enquiro research of 100 high-level B2B purchasers reveals some interesting
information about the effectiveness of graphical and contextual advertising and
- Non-relevant ads had a significantly higher ad recall than contextually
relevant display ads.
- On average, Contextually Relevant B2B Ads can lift purchasing intent up
to 36% more than non-relevant ads.
- Contextually Relevant B2B Ads can lift Aided Messaging recall by up to
- The use of Contextually Relevant B2B Ads can make you 28% more likely to
be shortlisted as a preferred vendor.
- Contextually Relevant B2B Ads can lift purchasing intent 40% higher than
their B2C counterparts.
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