Enquiro research of 100 high-level B2B purchasers reveals some interesting information about the effectiveness of graphical and contextual advertising and purchasing intent.

• Non-relevant ads had a significantly higher ad recall than contextually relevant display ads.
• On average, Contextually Relevant B2B Ads can lift purchasing intent up to 36% more than non-relevant ads.
• Contextually Relevant B2B Ads can lift Aided Messaging recall by up to 52%.
• The use of Contextually Relevant B2B Ads can make you 28% more likely to be shortlisted as a preferred vendor.
• Contextually Relevant B2B Ads can lift purchasing intent 40% higher than their B2C counterparts.