Microsoft has announced that its analytics offering named Project Gatineau
is ready for beta testing. Invitations are being sent to existing U.S. adCenter
advertisers now but all advertisers can
request
an invitation to Gatineau.
Features include click and visitor tracking reports, marketing campaign
reporting and conversion tracking, and even unique demographic and geographic
information about site visitors. There are some interesting questions in the
adCenter forums now. Here's a
quick roundup:
- There will not be a standalone version of Project Gatineau in the near
future.
- Gatineau will not work on Live Spaces pages as that system does not allow
javascript on their blogs for security reasons.
- Multiple domains will be supported through multiple profiles - the
maximum number of domains is in flux while the project is in beta.