By Mike Phillips
|Just about everyone seeks
some form of approval and recognition every now and then. And approval
amongst our peers and customers is critical for website success. One of
the challenges of running a successful website is being able to set
yours apart from the likely hundreds or thousands that offer exactly
what you do or some close variation. That’s precisely where website
awards fit into the marketing mix.
Winning an award not only provides recognition within your industry.
What every website owner is really after is traffic and ultimately
conversions. The award organizations offer winners badges for display on
the website, links, directory listings, subscriptions and an excellent
opportunity for an aggressive public relations campaign. Even the old
adage, “winning isn’t everything” holds true. Some organizations offer
badges simply for being a finalist in a competition. That alone provides
some nice marketing fodder.