Social media platform KicksApps just announced a solution which lets its users generate revenue through in-stream video advertising.

KickApps (covered here and here at Website Magazine before) has integrated its solution with Advertising.com's Lightningcast video ad serving system. Publishers will be able to serve ads "via both editorial and user-generated video content on their KickApps-powered social media sites" according to the release.

“Owners and distributors of broadband video are realizing the potential of in-stream advertising,” said Lynda Clarizio, president, Advertising.com. “This combination of user-friendly community building and streamlined video ad serving will enable publishers of all sizes to deliver video ads that are relevant to their specific site content.”

YouTube also announced this week that it will be extending its Partner Program to let its most active community members earn money from their videos. Over 100 users have been added to that YouTube program, such as tayzonday, hotforwords, apauledtv, and peteandbrian.