posted on Friday, December 21, 2007 9:27 AM
by
MikePhillips
Yahoo Strikes Big Mobile Deal
Ever since Google pounded Yahoo into search submission, the second banana has been looking for a foothold. It appears mobile may be the ticket for Yahoo. They've made a deal with America Movil, Latin America's top mobile phone company to provide Web services to 16 countries in Latin America and the Caribbean, good for 143 million wireless subscribers. This deal represents the largest so far of more than 20 search deals Yahoo has made with mobile operators. oneSearch (released in the US in January 2007) is the flagship product, providing mobile users with quick access to search and mobile Web services.
Yahoo is wise to start snapping up as many deals as possible in a marketplace on the rise. Rival Google has plans of their own, currently developing their own mobile operating system. Yahoo will rely on advertising deals in the mobile industry.
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