It's never too late to toss your hat in the ring and start a PPC advertising
campaign. You will however need the right tools if you expect to become
successful at the endeavor. The big decision most are forced to make is to
manage campaigns manually or utilize a solution which automates the process.
Adapt Technologies announced today the launch of a
free 7-day, no obligation test
drive of its pay-per-click (PPC) management software, Adapt SEM, a
software application which features automated performance analysis, bid
management, competitive research and quite a bit more.
The test drive allows lets users test the very same functions that are available
in the paid version of the product. This is not software, but rather a hosted
solution that requires only that the PPC marketer enter their Google Adwords of
Yahoo Search Marketing account. Adapt SEM will retrieve the campaign data and
provide recommendations for optimizing the campaign.
Adapt SEM is normally priced starting at $199/month so it's a good opportunity
to use the same solutions that "expert" marketers are dominating the paid
results with. Even if you don't end up signing up for a paid service, you will
probably end up learning something valuable about your PPC campaign - and that's
a good thing!
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