Consumer privacy organization TRUSTe and buySAFE today announced a joint program
to boost consumer confidence and increase conversion rates for Internet
retailers. Back in June of 2007, buySAFE and TRUSTe released a eerily similar
program dubbed "TRUSTe
for Small Business".
Today's program announcement, the TRUSTe Plus Privacy program (powered by buySAFE) is a solution that allows
merchants to assure consumers that they can trust program-certified e-retailers
with personal information. With a price tag of $29.95 per month, the program is
focused on serving small and medium sized businesses and retailers new to the
online space that have a demand for secure and private shopping.
The Plus Privacy program depends on buySAFE for merchant inspection and
Website Magazine has discussed BuySafe in previous posts: