Another TRUSTe & BuySafe Program For Merchants

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Consumer privacy organization TRUSTe and buySAFE today announced a joint program to boost consumer confidence and increase conversion rates for Internet retailers. Back in June of 2007, buySAFE and TRUSTe released a eerily similar program dubbed "TRUSTe for Small Business".

Today's program announcement, the TRUSTe Plus Privacy program (powered by buySAFE) is a solution that allows merchants to assure consumers that they can trust program-certified e-retailers with personal information. With a price tag of $29.95 per month, the program is focused on serving small and medium sized businesses and retailers new to the online space that have a demand for secure and private shopping. The Plus Privacy program depends on buySAFE for merchant inspection and monitoring, a privacy policy wizard and privacy seal management.

Website Magazine has discussed BuySafe in previous posts:

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