AdMob Mobile Expansion Signals Industry Growth

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AdMob may be a relatively new kid on the block, founded in January 2006, but they are already making a big splash in the mobile marketplace and their expansion signals a big shift in marketers' focus on the mobile ad market.

AdMob sells and serves mobile ads for more than 3,000 publishers, including big clients Accuweather, ESPN and CBS, as well as smaller, niche publishers in the mobile space. They have now announced the opening of a new East Coast headquarters in New York City.

"Marketers are increasingly extending their campaigns to mobile and we want to be available to guide them through best practices," said Tony Nethercutt, AdMob Vice President of Sales. "We are deepening our presence in New York to better support agencies and brands as they ramp their mobile marketing efforts."

Clearly mobile is on the minds of marketers and all indications are that it's just getting started. Especially this statistic: Since their founding, AdMob has served over 15 billion ads - more than 2 billion, or roughly 13%, in December 2007 alone.

 
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