It looks as though Zvents will be the first local search engine to provide a localized version of Google's Universal search. Zvents will provide users with a blended local search (akin to Google Universal Search) which will integrate traditional business listings with local events, movies, store sales, performances, spots, venues and resaurants.

"Our objective is to help users find what they need quickly and effortlessly," said Ethan Stock, Zvents CEO and co-founder. "Federated Local Search will enhance the user's search experience by instantly providing one convenient list of local search results for a more accurate response to a search query for everything to do."

Zvents currently powers search and local content for more than 200 media partners such as LA.com and Boston.com, as well as newspapers including the Detroit News, Denver Post, and the San Jose Mercury News. Federated Local Search will roll out to media partners in the coming months.