ABCSearch Offering GeoTargeting from Digital Element
by Administrator
Posted on 01.31.2008
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PPC advertising network ABC Search has chosen
Digital Element's NetAcuity
IP Intelligence technology to provide geo-targeting to online advertisers.
Digital Element’s IP Intelligence provides patented technology which
allows businesses to perfect audience segmentation capabilities and targeting
based on a comprehensive set of parameters such as geographic location (country,
region, state, city and zip code); connection speed; area code; Internet Service
Provider (ISP); North American Industry Classification System (NAICS); domain
name; demographics; company name; proxies; Designated Market Area
(DMA)/Metropolitan Statistical Area (MSA); language; time zone; and
longitude/latitude.
“Geotargeting is an excellent way for ABCSearch’s clients to reduce
costs and retain a higher return on investment for their online advertising and
search programs,” said Rob Friedman, Executive Vice President, Digital
Element. “By incorporating NetAcuity, ABCSearch is giving its clients the
solution that will help them achieve their online advertising goals by
delivering high conversion rates and ultimately a substantial return on their
investment.”
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