posted on Thursday, January 31, 2008 10:02 AM
by
administrator
ABCSearch Offering GeoTargeting from Digital Element
PPC advertising network
ABC Search has chosen
Digital Element's NetAcuity
IP Intelligence technology to provide geo-targeting to online advertisers.
Digital Element’s IP Intelligence provides patented technology which
allows businesses to perfect audience segmentation capabilities and targeting
based on a comprehensive set of parameters such as geographic location (country,
region, state, city and zip code); connection speed; area code; Internet Service
Provider (ISP); North American Industry Classification System (NAICS); domain
name; demographics; company name; proxies; Designated Market Area
(DMA)/Metropolitan Statistical Area (MSA); language; time zone; and
longitude/latitude.
“
Geotargeting is an excellent way for ABCSearch’s clients to reduce
costs and retain a higher return on investment for their online advertising and
search programs,” said Rob Friedman, Executive Vice President, Digital
Element. “
By incorporating NetAcuity, ABCSearch is giving its clients the
solution that will help them achieve their online advertising goals by
delivering high conversion rates and ultimately a substantial return on their
investment.”
