PPC advertising network ABC Search has chosen Digital Element's NetAcuity IP Intelligence technology to provide geo-targeting to online advertisers.
 
 Digital Element’s IP Intelligence provides patented technology which allows businesses to perfect audience segmentation capabilities and targeting based on a comprehensive set of parameters such as geographic location (country, region, state, city and zip code); connection speed; area code; Internet Service Provider (ISP); North American Industry Classification System (NAICS); domain name; demographics; company name; proxies; Designated Market Area (DMA)/Metropolitan Statistical Area (MSA); language; time zone; and longitude/latitude.
 
 “Geotargeting is an excellent way for ABCSearch’s clients to reduce costs and retain a higher return on investment for their online advertising and search programs,” said Rob Friedman, Executive Vice President, Digital Element. “By incorporating NetAcuity, ABCSearch is giving its clients the solution that will help them achieve their online advertising goals by delivering high conversion rates and ultimately a substantial return on their investment.”