Mobile commerce service provider mPoria
announced the launch of "GoLo™" -- a mobile consumer shopping service with some
interesting twists. What's unique about the GoLo service (besides that its
designed for mobile devices) is that mPoria drops the retail price of each
featured product every few seconds until the item either sells out or its retail
tag reaches zero. The service also allows consumers to locate featured
merchandise, monitor dropping prices, and make purchases.
"We are thrilled to introduce this one-of-a-kind interactive mobile shopping
service to consumers. GoLo gives consumers the chance to purchase popular
products at deeply discounted prices and possibly even attain them for free,"
said Hossein Mousavi, Executive Vice President at mPoria.
The GoLo service showcases products from more than 100 merchants offering
everything from electronics and apparel to designer perfumes. To participate,
consumers simply the mporia GoLo site
on their mobile phone browser to access the mobile shopping mall. Once there,
they will find a current featured item and associated discount pricing that they
can monitor throughout the day, set text message reminders or buy right away.
They will also find a schedule of upcoming products to be showcased. Consumers
can purchase all showcased items through GoLo using a credit or debit card, or
All in all, a pretty innovative service offering.